Q : Why is your best selling product not selling in Japan?
A : What is the color of the packaging? How has it been packed? What is the name of the product? Who is your target market? The answers to these questions broach just some of the myriad differences between the Japanese and Western sensibilities in marketing. While Japanese lifestyle habits have changed and there has been an increase in demand for the foreign products, there remain demographic, social, economic and cultural differences that can have a profound impact on a product's success or failure. Simply releasing a product into Japan on the basis that it has been successful in your home market may be a recipe for disaster. Accordingly you will have to approach Japan as a totally new market and adapt your product development and marketing to cater for Japanese consumers' sensitivities.

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