Q : What's in a number?
A : In Japan, some numbers are lucky, others not so lucky. For example, the number 4. Four is pronounced "shi" in Japanese, which is the sound of the Chinese character for "Death." So when considering how many products to put into a package, or the number of products in a series, avoid 4 and consider alternatives, like 8. Eight or "hachi" in Japanese, is considered lucky because of the shape of its Chinese character. Otherwise, odd numbers 3, 5 or 7 are considered lucky.

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